Alexander Purcell Rodrigues spent his formative design career in architecture, working on projects at Richard Rogers and Manser Associates in London. These included the Millennium Dome, the Great Eastern hotel, and Sketch restaurant and bar. From there he moved to Los Angeles becoming an award-winning Art Director for M&C Saatchi LA. Alexander is now based out of his London HQ working on projects across the globe.
APR Design works across multiple design ﬁelds from architectural interiors for high-end hospitality & residential projects to industrial products. Working at every scale, from architectural down to hand-held products allows the studio to consider all aspects of the spatial design holistically down to the very objects that sit within each space.
In 2019 Alexander launched Atelier Purcell to critical acclaim. This bespoke furniture brand embraces a philosophy of innovation in manufacturing and design, developing and producing high-end home furnishings for design-savvy consumers around the world. Utilizing cutting edge CAD and fabrication processes combined with natural materials and the intrinsic appeal of traditional craftsmanship, the studio looks to deﬁne a new aesthetic language for the luxury sector.